Hve you ever thought about the concepts or insourcing and outsourcing? The process of bringing resources in-house, or outsourcing to a third party vendor. This is the typical question for businesses seeking to build or hire a digital marketing team.

Working with clients from a marketing agency perspective, there comes a point in which business owners and leaders have to make the decision to grow their own marketing department or outsource the work to an agency. There are several factors to consider before making the right choice.

Many businesses won’t provide prospects any cost numbers until the end of a conversation, regardless if that conversation lasts three minutes or three months.

But when hiring, money talk takes on a much different story. Most businesses will set a hiring budget for their digital marketing needs and spend little time researching the talent needed to move the company forward.

This poor research typically leads to a bloated in-house staff. Don’t think this only occurs in startups; some of the most respected companies remain bloated.

Bloating kills profit margins. But this scenario could have been quickly diverted by outsourcing, which can save thousands of dollars every month due to cutting some major costs.

Outsourcing simply saves money, all while providing further benefits. When insourcing a digital marketing staff, many companies can’t afford top talent. This results in a staff of entry level marketers.

Inbound Strategy or Outbound Strategy
Website User Experience and Design
Content Development
Digital Asset Design
Email Marketing
Social Media Promotion
Digital Advertising (Search, Social, Programmatic)
Full Funnel Conversion
Optimization
Sales Alignment
Sales Enablement
Reporting
Understand and be able to use Marketing Technology