The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026.

The U.S. digital advertising and marketing market is currently estimated at $460 billion.

What is the growth rate of digital marketing?

The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%.

Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%. Search accounts for 40.9% of the global digital advertising and marketing market.

63% of businesses have increased their digital marketing budgets just this past year.

Between 2020 and 2021, there was a 14% growth rate in digital marketing budget spending across businesses.

What is the success rate of digital marketing?

There is no one-size-fits-all answer to this question, but here are some stats to help point you in the right direction.

PPC returns $2 for every $1 spent—resulting in a 200% ROI.

Paid ad channels with the highest reported ROI rate are Facebook Ads and Google Ads.

49% of businesses say that organic search brings them the best marketing ROI.

Email marketing returns $36 for every $1 spent.

Small businesses claim that email marketing is the marketing channel that brings them the highest return on investment.

Over 20% of businesses say that the number of leads generated is the primary factor they base the success of their marketing channels.

Content marketing and SEO provides the best ROI according to marketers in this Databox.

What percent of marketing is digital?

72% of overall marketing budgets get put towards digital marketing channels.

55% of marketing is digital. Total digital advertising spend in 2021 was $436 billion versus offline advertising at $196 billion.

55% of advertising is digital

Is digital marketing in demand in 2022?

According to the Bureau of Labor Statistics, marketing job demand is set to increase by 10% by 2026—above the average for all careers.

Customer marketing managers and search marketing managers are both in CNBC’s list of the 10 fastest-growing jobs in the US in 2022

More digital marketing statistics

The average local business puts 5-10% of its revenue towards its digital marketing budget, but for larger businesses, that number can climb to about 14%.

People spend 50% more with businesses that regularly respond to reviews.

93% of people read online reviews before making a purchase.

Consumers can spend up to 5x longer on a site once they’ve interacted with bad reviews.

Google holds 92% of the total worldwide search engine market share.

SEO stats – google captures 92% of search engine market share

45% of shoppers buy online then pick up in-store.

Three-quarters of businesses are reporting on how their marketing campaigns are directly influencing overall revenue.

52% of businesses are using marketing attribution reporting.

62% of marketers use a CRM software for reporting.